Apple-iPhone-X steals the show at Apple big Product Announcement

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The Apple-iPhone has lost its home button, has a wrap-around screen and a hefty price tag in what the IT Giant Apple calls “The Future of the Smartphone”.

While the new iPhone 8 models represent incremental updates to the iPhone 7, the Apple-iPhone X (Pronounced as Apple-iPhone-10) incorporates a major redesign.

“It is all Screens. It is beautiful to look at and incredible to hold,” senior vice president of worldwide marketing Phil Schiller said Wednesday morning.

Apple chief executive Tim Cook described the 10th anniversary iPhone X as “the biggest leap forward since original Apple-iPhone”.

Apple chief executive Tim Cook unveiled three new iPhone models; including the premium iPhone X (pronounced iPhone 10) Wednesday morning at the company’s new Steve Jobs Auditorium at the Apple campus in Cupertino, California.

“Our teams have been hard at work for years on something that is important to all of us: the future of the smartphone,” Tim Cook said.

“It is only fitting that we are here in this theatre on this place to reveal a product that will set the tone for the next decade,” he added.

“This is iPhone 10 — the biggest leap forward since the original Apple-iPhone.”

Mr. Schiller ran the audience through the new Apple-iPhone-8, iPhone-8 Plus, and Apple-iPhone-X.

The iPhone X, like the iPhone 8, featured glass on the front and back, using a surgical-grade stainless steel band around the sides.

It is water and dust resistant and will come in space gray and silver.

The iPhone X is 5.7-inches, while handset sizes remain unchanged for Apple-iPhone-8 at 4.7 inches for the standard model and 5.5-inches for the Apple-iPhone-8-Plus.

Both handsets models are powered by a new A11 Bionic processor; a six-core processor containing Apple’s first ever GPU.

Mr. Schiller said the iPhone X has an all-new Super Retina Display.

“The level of quality and responsiveness and efficiency is a breakthrough in mobile displays,” he said.

The 5.7-inch display will offer 2436 x 1125 resolutions; HDR in both Dolby Vision and HDR 10 and will include OLED technology.

“The first OLED display great enough to be on an iPhone,” he said.

The home button has been removed and replaced by simply swiping up the screen; either from the lock screen or within an app.

Swiping up and pausing will yield the app switcher.

“Once you do it for the first time, you’ll know there’s never been a better way,” he said.

“The same fluid gesture also works for multitasking.”

iPhone X will be available 3 November, with orders starting 27 October, in 64GB and 256GB memory sizes, from $US999 ($A1246). The iPhone 8 is priced at $US699 ($A872), with the iPhone 8 Plus at $US799 ($A996).

The actual prices charged to Australian customers will probably be even higher.

The dual 12MP cameras in the iPhone X feature dual optical image stabilization, with a wide-angle f1.8 lens and a telephoto f2.4 lens. This will offer improved low-light handling.

A new facial recognition feature, called Face ID, is now used for security functions – no Touch ID fingerprint scanner.

This feature recognizes a user’s face through a new ‘true-depth’ camera system.

Combining a variety of sensors with specialized hardware, called a neural engine, Face ID is used to unlock your phone, and authenticate ApplePay purchases and third-party app features.

This facial information is contained on the handset only and never communicated with Apple HQ. It can also be used in conjunction with the usual pass code.

The new models also feature animated emojis, which take cues from Face ID.

Simply record your facial expressions and send the Animoji to do the talking for you. It’s actually pretty cute.

Moving in line with a number of competitors, the new iPhone models feature wireless charging – compatible with the Qi standard found in a number of nthird-party chargers and devices.

AirPower, a new Apple wireless charging mat, allows iPhone, Apple Watch, and AirPods to be charged on the one device, meaning you won’t need a plethora of cables running across your bedside table.

AR features will also come to iPhone 8, thanks to the new GPU and A11 Bionic chips. This feature will open up a world of real-time and real-world information and gaming.

Imagine a star map superimposed onto a nighttime sky or a game projected in virtual reality onto your coffee table.

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